grim
5-27-05, 9:10 AM
Stupid attention-seeking idea or sound business plan? www.canhl.com
Former league executive urges Canada to separate from the NHL
Launches website (www.canhl.com) to publicize the need and opportunity for a made-in-Canada hockey solution.
__________________________________________________ _______________
Toronto, Ontario, May 26 /PR Direct/ - A former NHL publishing director, David McConnachie, today launched a website that he hopes will help motivate a national discussion about a made-in-Canada solution to the current NHL labour mess.
"By canceling the season, the NHL has effectively admitted that its current business model is completely broken and its preferable to blow the whole thing up and start again," said McConnachie, adding, "If that's the case, why not look at all options - including the option of taking the Stanley Cup, our six current teams, and effectively repatriating our national sport."
"This really just started out as an anguished letter to the editor - and grew into four articles and a simple call-to-action website that Sean Kelly from NerdsOnSite quickly pulled together. It's a pretty basic website - no ads, no sponsors - but simplicity is fine. The sole intent is to try to foster a real discussion - among fans and among Canadian hockey's power elite - about the need, and opportunity, for Canadian pro league."
The site will soon feature a "I Want My CANHL!" section with an online petition, forum, and a list links and other resources.
David McConnachie was the Director of Printed Products Marketing (Publishing) for the NHL from 1996-2000. Prior to joining the League, he worked with Burris, Neiman and Associates, a Toronto-based sports marketing firm, and with them, held the position of Associate Editor for the NHLPA's Be A Player magazine. Since 2000, McConnachie founded YourLogoGoesHere, taught marketing at Seneca College, and has begun work on his first novel - a non-hockey fiction.
- END PRESS RELEASE - 5/26/2005
/For further information: www.canhl.com/
http://www.prdirect.ca/en/view_release.aspx?TrafficID=2830
Former league executive urges Canada to separate from the NHL
Launches website (www.canhl.com) to publicize the need and opportunity for a made-in-Canada hockey solution.
__________________________________________________ _______________
Toronto, Ontario, May 26 /PR Direct/ - A former NHL publishing director, David McConnachie, today launched a website that he hopes will help motivate a national discussion about a made-in-Canada solution to the current NHL labour mess.
"By canceling the season, the NHL has effectively admitted that its current business model is completely broken and its preferable to blow the whole thing up and start again," said McConnachie, adding, "If that's the case, why not look at all options - including the option of taking the Stanley Cup, our six current teams, and effectively repatriating our national sport."
"This really just started out as an anguished letter to the editor - and grew into four articles and a simple call-to-action website that Sean Kelly from NerdsOnSite quickly pulled together. It's a pretty basic website - no ads, no sponsors - but simplicity is fine. The sole intent is to try to foster a real discussion - among fans and among Canadian hockey's power elite - about the need, and opportunity, for Canadian pro league."
The site will soon feature a "I Want My CANHL!" section with an online petition, forum, and a list links and other resources.
David McConnachie was the Director of Printed Products Marketing (Publishing) for the NHL from 1996-2000. Prior to joining the League, he worked with Burris, Neiman and Associates, a Toronto-based sports marketing firm, and with them, held the position of Associate Editor for the NHLPA's Be A Player magazine. Since 2000, McConnachie founded YourLogoGoesHere, taught marketing at Seneca College, and has begun work on his first novel - a non-hockey fiction.
- END PRESS RELEASE - 5/26/2005
/For further information: www.canhl.com/
http://www.prdirect.ca/en/view_release.aspx?TrafficID=2830