MadDevil
9-21-05, 5:01 PM
NHL, players, fans, & corporate partners join forces to launch 2005-06 season
September 21, 2005 (New York) - More Entertainment! More Passion! More Hockey! The 2005-2006 National Hockey League (NHL) regular season is set to begin on October 5, and the NHL, its players and corporate partners are ready to provide fans with a brand of hockey unlike any other. For the past year, the NHL has worked around-the-clock with its partners and communication specialists to prepare for what will be the biggest, best and most exciting hockey season in years. On Wednesday, September 21, at The Museum of Television & Radio, League partners will celebrate the start of the 2005-2006 regular season and preview its new advertising creative.
The Wednesday night premiere will highlight the new and improved NHL with unprecedented support from players and business partners. Vincent Lecavalier, Brad Richards and Martin St. Louis of the defending Stanley Cup champion Tampa Bay Lightning will be on hand. They will be joined by executives from the NHL & NHLPA; the NHL's marketing agency, Conductor, and new NHL partners NBC, OLN, XM Satellite Radio and Reebok. All will be available to discuss the upcoming season, rules changes, broadcast enhancements, the new NHL advertising campaign and partner activity.
"When the season begins on October 5th, we will celebrate the return of hockey, and honor the values, tradition and emotion of the game we all love," said Gary Bettman, NHL Commissioner. "To salute those virtues, we have teamed with Conductor to create a marketing message that captures hockey's intensity, drama and power."
The new advertising creative is intended to connect fans and players through an emotionally-charged campaign unlike any other in professional sports. Directed by acclaimed video director Sam Bayer -- recent MTV Video Music Awards winner for his direction in Green Day's "Boulevard of Broken Dreams" video -- the campaign depicts the hockey experience in a story told through the course of five vignettes. The first vignette is strategically designed as an attention-grabbing "teaser" and will be unveiled at the event. The broadcast campaign will debut across North America the week of September 26, 2005.
"The powerful creative and high production value of the 'My NHL' campaign is what sets it apart from any other sports marketing," said NHL Enterprises President Ed Horne. "Both our clubs and our business partners have embraced the unique opportunity that this five-part story offers. The total reach, scope and impact of 'My NHL' will be far greater than any previous NHL effort."
The NHL's branding and creative efforts have been focused on providing hockey fans with the sense that their passion and loyalty to the game is the life force that sustains hockey. As such, the campaign depicts hockey players as "Warriors" preparing to do battle on the ice in order to receive the adulation of their passionate fans.
The unveiling of the new creative campaign is one of many activities fans can expect to see from the NHL. The initiative will include media relations activities, special events, unspecified non-traditional initiatives, and advertising. Additionally, fans can log on to www.nhl.com (http://www.nhl.com/) and explore the features of the revamped web site. Individual teams nationwide and in Canada also are coordinating marketing activities to further engage their fan bases.
http://www.nhl.com/news/2005/09/235144.html
According to NHL.com they will be broadcasting this starting at 6:15 ET. Could be interesting...
September 21, 2005 (New York) - More Entertainment! More Passion! More Hockey! The 2005-2006 National Hockey League (NHL) regular season is set to begin on October 5, and the NHL, its players and corporate partners are ready to provide fans with a brand of hockey unlike any other. For the past year, the NHL has worked around-the-clock with its partners and communication specialists to prepare for what will be the biggest, best and most exciting hockey season in years. On Wednesday, September 21, at The Museum of Television & Radio, League partners will celebrate the start of the 2005-2006 regular season and preview its new advertising creative.
The Wednesday night premiere will highlight the new and improved NHL with unprecedented support from players and business partners. Vincent Lecavalier, Brad Richards and Martin St. Louis of the defending Stanley Cup champion Tampa Bay Lightning will be on hand. They will be joined by executives from the NHL & NHLPA; the NHL's marketing agency, Conductor, and new NHL partners NBC, OLN, XM Satellite Radio and Reebok. All will be available to discuss the upcoming season, rules changes, broadcast enhancements, the new NHL advertising campaign and partner activity.
"When the season begins on October 5th, we will celebrate the return of hockey, and honor the values, tradition and emotion of the game we all love," said Gary Bettman, NHL Commissioner. "To salute those virtues, we have teamed with Conductor to create a marketing message that captures hockey's intensity, drama and power."
The new advertising creative is intended to connect fans and players through an emotionally-charged campaign unlike any other in professional sports. Directed by acclaimed video director Sam Bayer -- recent MTV Video Music Awards winner for his direction in Green Day's "Boulevard of Broken Dreams" video -- the campaign depicts the hockey experience in a story told through the course of five vignettes. The first vignette is strategically designed as an attention-grabbing "teaser" and will be unveiled at the event. The broadcast campaign will debut across North America the week of September 26, 2005.
"The powerful creative and high production value of the 'My NHL' campaign is what sets it apart from any other sports marketing," said NHL Enterprises President Ed Horne. "Both our clubs and our business partners have embraced the unique opportunity that this five-part story offers. The total reach, scope and impact of 'My NHL' will be far greater than any previous NHL effort."
The NHL's branding and creative efforts have been focused on providing hockey fans with the sense that their passion and loyalty to the game is the life force that sustains hockey. As such, the campaign depicts hockey players as "Warriors" preparing to do battle on the ice in order to receive the adulation of their passionate fans.
The unveiling of the new creative campaign is one of many activities fans can expect to see from the NHL. The initiative will include media relations activities, special events, unspecified non-traditional initiatives, and advertising. Additionally, fans can log on to www.nhl.com (http://www.nhl.com/) and explore the features of the revamped web site. Individual teams nationwide and in Canada also are coordinating marketing activities to further engage their fan bases.
http://www.nhl.com/news/2005/09/235144.html
According to NHL.com they will be broadcasting this starting at 6:15 ET. Could be interesting...